EasyJet added Iceland to its network in 2012, at first offering only flights to Iceland from Luton airport, but soon more routes followed. In the ensuing years, the number of British visitors in Iceland grew drastically. The majority of British tourists choose to visit Iceland during the winter months – in 2018, more British tourists visited Iceland in just February than during June, July and August combined.
However, high costs in Iceland seem to have diminished the country’s popularity as a tourist destination among British travellers, prompting easyJet to reduce its services to Iceland.
“We have reduced capacity due to decreasing demand, driven by high costs, in Iceland. Iceland remains a popular destination for easyJet customers however we will always only develop routes which prove popular with passengers and we will focus the flying schedule on the routes with the greatest demand,” said an EasyJet spokesperson.
The good news, however, is that Wizz Air and British Airways intend to increase services to Iceland, following WOW air’s collapse in March. Wizz Air will operate flights from Luton airport while British Airways will offer direct flights from Heathrow and London City airport.